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M.B.A. Syllabus & Scheme
[Maximum Marks : Each Paper – 100]
[Maximum Marks: Each Paper – 100, Written 80, Sessional : 20, Pass Marks : 40%]
M.B.A. First Semester
Paper No. & Title
101 Indian Ethos & Managerial Economics 102 Organizational Behaviour
103 Principles of Management 104 Principles of Marketing Management
105A Financial and Cost Accounting 106A Seminar, Term Papers, Minor Project, Viva-Voce & Communication
107A Fundamentals of Computers and Boolean Algebra
M.B.A. Second Semester
Paper No. & Title
201 Marketing Research 202 Personnel Management
203 Quantitative Techniques & Operations Research 204 Accounting & Financial Management
205 Spread Sheet Analysis and Data Base Management 206 Seminar, Case Analysis, Term Papers, Minor Projects & Viva-Voc
207 Comprehensive Viva-Voce
M.B.A. Third Semester
Paper No. & Title
301 E – Marketing & Service Marketing 302 Sales & Distribution Management
304 Seminar & Term Paper (Internal) 305 Comprehensive Viva Voce (Internal)
Major – Marketing
603 Consumer Behaviour & Brand Management 605 Advertising Management & Promotion management
Major – Finance
702 Merchant Banking, Financial Services & Mutual Funds 705 Security Analysis & Portfolio Management
Major – Human Resource Management
1002 Organizational Development 1005 Labour Legislation
M.B.A. Fourth Semester
Paper No. & Title
401 Strategic Management 402 Seminar & Term Paper (Internal)
403 Project Report & Viva – Voce (Internal) 404 Comprehensive Viva Voce (Internal)
Major – Marketing
604 International Marketing
Major – Finance
704 International Finance
Major – Human Resource Management
1004 Human Resource Development
M.B.A. – First Semester
Paper No.: 101
Title: Indian Ethos in Management & Managerial Economics
[Maximum Marks: Each Paper – 100, Written 80, Session : 20 Pass Marks : 40%]
UNIT – I An introduction to values, ethics, morals and religion in the pursuit of managerial effectiveness, value Vs. skills, Values for Indian managers, Relevance of values in management. Secular Vs. Spiritual values in management: A comparative profile of value system of Japan, America & India. Value based holistic concept of management: An Indian Insight into Total Quality Management.
UNIT – II Indian Ethos for Ethico moral management: The Guna, Karma, Samskar theories, Leadership values from Indian thoughts, Giving model of motivation, Work ethos; The Doctrine of work, Creativity: Brain Storming Vs. Brain Stilling (Decision making in silence). Detached Involvement: work ethics Vs. Ethics in Work, Value oriented Stress
free behaviour.
UNIT – III Nature & scope of managerial economics, Basic economic tools, Opportunity Cost Principle. Incremental Principles, Principle of Time Perspective. Discounting Principle. Role & Responsibilities of managerial economist Demand Analysis and forecasting. Price and Demand. Income and Demand. Price of related goods and demand. Advertising and Demand. Demand forecasting: Methods, purpose and factors involved.
UNIT – IV Cost concepts and classifications. Economies and Diseconomies of Scale. Production Function, Cost control and cost reduction. Trade Cycles, Reasons, Stages, Principles and their consequences. Price and output decisions under perfect competition, determination of price effect of time on supply, pricing under monopoly, imperfect competition, monopolistic competition and oligopoly, price discrimination.
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M.B.A. – First Semester
Paper No.: 102
Title: Organisational Behaviour
[Maximum Marks: Each Paper – 100, Written 80, Session : 20 Pass Marks : 40%]
UNIT – I Introduction to Organisational Behaviour: Nature of Organisational Behaviour, Perception, Attitudes and Values, Personality, Learning.
UNIT – II Motivation: Basic Concepts and Theories of Motivation, Applications of Theories Leadership: Basic Concepts and Theories of Leadership, Job Design
UNIT – III Interpersonal Communication, Interpersonal Conflict, Coaching and Mentoring, Power & Politics in Organisations
UNIT – IV Foundation of Group Behaviour: Defining and Classifying Groups, Why do People Join Groups, Stages of Group Development. Workshop Behaviour. External Conditions Imposed on Groups, Group Member Sources, Group Processes, Group Task, Group Cohesiveness, Group Decision Making, Group Think, Organisation Culture, Work Stress, Managing Change.
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M.B.A. – First Semester
Paper No.: 103
Title: Principles of Management
[Maximum Marks: Each Paper – 100, Written 80, Session : 20 Pass Marks : 40%]
UNIT – I Management: Definition & Concepts, Management and Administration, functions of Management, (Management process), Evolution of Management thought, the classical theories. Taylor Vs. Fayol in management evolution, neo-classical theory, Hawthorne experiments, decision-making process.
UNIT – II Planning function, types of plans, MBO, Strategies, policies, proceedings, methods & rules, project management, planning & evaluation, feasibility report, planning process major steps in managerial planning, planning under systems approach.
UNIT – III Organizing : Major approaches to Organization theory : Classical approach, the neo classical approach, Systems & Contingency approach, principles of organization, the organization process, Span of control for Supervision. Departmentation, Delegation & Decentralization.
UNIT – IV Directing, Supervision, Communication & Co-ordination, principles of Communication, barriers of communication, Controlling, nature & purpose, control mechanism, planning & control techniques, Budgetary control.
M.B.A. – First Semester
Paper No.: 104
Title: Principles of Marketing Management
[Maximum Marks: Each Paper – 100, Written 80, Session : 20 Pass Marks : 40%]
Minimum Pass Marks: 40% in Written Examination & 40% in Sessional Examination, Time: Written – 3 Hrs. & Sessional – 1.30 Hrs.
UNIT – I Marketing Management : Understanding its critical role in organization & society, managing the marketing process and Marketing Planning.
UNIT – II Identifying market segments and selecting target markets. Marketing strategies for differentiating and positioning the marketing offer. Developing, Testing & Launching new products & services.
UNIT – III Managing Products through their products life cycle. Designing marketing strategies for market leaders, challengers, Followers etc.
UNIT – IV Managing Retailing, Wholesaling and physical distribution systems. Designing marketing and sales promotion and public relations programs, Organising & implementing Programs marketing programs. Evaluating and Controlling Marketing performance.
M.B.A. – First Semester
Paper No.: 105A
Title: Financial & Cost Accounting
UNIT – I The basic accounting principles books of accounts, journals ledger etc. adjustment entries trial balance, preparation of trading account, profit & Loss Account.
UNIT – II Final Accounts, the Balance sheet, Responsibility Accounting.
UNIT – III Cost Accounting; Objectives of cost accounting, methods & techniques of costing, elements of cost, Cost Sheet-Output or Unit costing.
UNIT – IV Contract costing, application & features, Costing procedure, Process costing, Reconciliation of cost and financial statement, Cost Audit.
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M.B.A. – First Semester
Paper No.: 106A
Title: Seminar & Term Papers, Minor Projects,
Viva-Voce & Communication
The Seminar & Term Paper shall be based on various practical Exercises which, shall comprise of tutorial work, carry home tasks, debates, paper writing, case competitors group discussion, week and conferences and surveys, management games, role-plays, workshops presentation, extempore and prepared speeches, library assignments, company studies project assignment etc. The wieghtage of these items will be announced by the teachers concerned in consultation with the Professor & Head/Dean, F.M.S. The plan for the semester will be announced separately. The topics
of the selected shall be from all the subject that are being taught or any other general topic of academic importance. Marks may be awarded on the basis of total performance of the examinees, for which the scheme of examination and evaluation shall be notified by the Professor & Head /Dean, F.M.S. The evaluation is to be made externally out of 100 marks.
In Additional to above, students are supposed to use library’s reference section of the Departmental and Central Library along with the latest journals, their back volumes, periodicals and cases discussed during the classrooms sessions. Students are supposed to update this knowledge with the new arrivals and study materials distributed in the classroom session. Visiting Faculty/Consultants do at to new knowledge to which the students should acquaint themselves with. Workshops, Group Discussion and Seminars are the additional sources of Knowledge.
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M.B.A. – First Semester
Paper No.: 107A
Title: Fundamentals of Computers and Boolean Algebra.
[Maximum Marks: Each Paper – 100, Written 80, Session : 20 Pass Marks : 40%]
UNIT – I Computers – An introduction – Computers in Business; Elements of Computer System Set-up; PC Software Packages – An introduction Disk Operating System and Windows.
UNIT – II Text Processing Software, Introduction to a spreadsheet Software; Creation of spreadsheet applications; Range, Formulas, Functions, Data Base Functions, in spreadsheet; Graphics on Spreadsheets.
UNIT – III Data file – Types / Organizations; Master & Transaction File; Relevance of Data Base Management Systems and Integration of Applications.
UNIT – IV Data Communication and networking, Hardware, required for Networking, Media for networking, Concepts of Internet, Emailing, Cutting and net-meeting. Introduction to ecommerce and Web-page designing.
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M.B.A. – Second Semester
Paper No.: 201
Title: Marketing Research
[Maximum Marks: Each Paper – 100, Written 80, Session : 20 Pass Marks : 40%]
UNIT – I Introduction : Conceptual framework, nature, scope, importance & limitations of marketing research, Marketing Research Process, Marketing Research Agencies. Some special techniques of Marketing Research.
UNIT – II Meaning, objectives & Types of Research, Criteria of good research, Research approaches, Research Designs in case of different types of research.
UNIT – III Sampling & sample design : Essentials of good sampling, steps in Sampling Process, Sampling methods. (Probability & non-probability). Data collection methods; Questionnaire design & Interviews.
UNIT – IV Statistical methods of Data Collection; Measures of Central tendencies, Mean, Median, mode, Quartiles, Measures of Dispersion: Range, Mean deviation, Standard Deviations & their Coefficients, Correlation Analysis.
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M.B.A. – Second Semester
Paper No.: 202
Title: Personnel Management
. [Maximum Marks: Each Paper – 100, Written 80, Session : 20 Pass Marks : 40%]
UNIT – I Nature of Personnel Management, Qualities of a Personnel Manager, Functions of Personnel Management, Human Resource Planning : Process, Short Range and Long Range Analysis, Job Analysis, Job Evaluation.
UNIT – II Recruitment & Selection Process, Psychological Testing, Interviews, Placement & Induction, Promotion, Demotions, Transfers, Separation, Absenteeism & Turnover. Employee Training, Employee Discharge.
UNIT – III Performance appraisal, traditional methods & modern methods of appraisal, Wages & Welfare Administration.
UNIT – IV Industrial Disputes Settlement, Trade Unionism, Unfair Labour Practices, Grievance Handling Management, Discipline Management.
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M.B.A. – Second Semester
Paper No.: 203
Title: Quantitative Techniques and Operations Research
[Maximum Marks: Each Paper – 100, Written 80, Session : 20 Pass Marks : 40%]
UNIT – I Index number, construction of index number, base shifting, splicing of two index number senses, uses and limitation of index numbers. Time series analysis : Variation in time series, Trend Analysis, Cyclical variation, Seasonal variation, Irregular Variation in time series, Trend Analysis, Cyclical variation, Seasonal Variation, Irregular Variation.
UNIT – II Linear Programming Formulation LP problem, characteristics of LP problem, solution by graphic method, general LP problem.
UNIT – III Transportation and Assignment Problem. The general structure of the problem, solving transportation problem, methods for initial feasible solution : VAM (Vogel’a approximation method), N-WCM (North west corner method, I.C.M. (Lowest cost entry method). To find optimal solution: Modified distribution method, SSM (Stepping stone method), Assignment problems.
UNIT – IV Replacement Decision Replacement of capital equipment that deteriorates with time, replacement of equipment’s failing completely, replacement of staffing problem. Simulation of management systems : Monte Cario method, Random number generation, waiting line simulation, Inventory simulation model.
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M.B.A. – Second Semester
Paper No.: 204
Title: Accounting & Financial Management
Maximum Marks: Each Paper – 100, Written 80, Session: 20 Pass Marks: 40%]
UNIT – I An overview of Management Accounting : Nature and functions Statement of Financial Information and changes in Financial Position, Fund Flow and Cash Flow Statement preparation, Financial Analysis, Evaluation of a firm’s earning Power.
UNIT – II Standard Costing and Variance Analysis, Cost Volume-Profit-Analysis. Decision making costs and marginal analysis.
UNIT – III Nature Scope & Objectives of Financial Management, function of finance, Capital Structure, meaning & determinants of capital structure, sources of capital shares, debentures, long-term loans, retained earning, financial leverages.
UNIT – IV Techniques of financial analysis, Determination of ratios, Liquidity ratios, Leverage ratios, profitability ratios, activity ratios, capital budgeting process, methods of investments evaluation. Working Capital Management, cash & receivables management, Divided policy meaning & significance of dividend policy, forms & dividend.
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M.B.A. – Second Semester
Paper No.: 205
Title: Spread Sheet Analysis and Data Base Management
[Maximum Marks: Each Paper – 100, Written 80, Session : 20 Pass Marks : 40%]
UNIT – I Introduction of MS-Excel’97: worksheets – structure, components, saving, opening, printing, formatting the worksheet, Working with Charts: Creating selecting the values, saving, loading and printing, Data Retrieval: Filter, Pivot Table, Working With Functions – Mathematical, Statistical and Financial.
UNIT – II Database Management with MS Access: Building and database editing & editing records, deleting records, sorting and finding records, Concepts of Table, Query, Form, Reports, Macro and module, Create table, Data types and its properties.
UNIT – III Forms : Creating & editing, Searching the database, sorting the database Editing and Modifying the database, Designing the custom screen display, working with Wizard, Query, Designing and execution of query.
UNIT – IV Report : creating and printing formatted reports, Designing and different views of reports, Utility of reports, Concept and Primary and Foreign key in database, Relationship : Create and define the utility, managing multiple data files, Making decisions, Designing and developing programs, Debugging techniques, managing numbers and dates.
Computer Laboratory Practical Training
The course is designed to impart intensive training to the students in computer operations. It shall cover practical training in software packages through project works & assignments on MS Excel, MS-ECCESS. That shall be decided from time to time by the teacher(s) concerned and approved by Head of the Department.
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M.B.A. – Second Semester
Paper No.: 206
Title: Seminar Case Analysis, Term Papers,
Minor Projects & Viva-Voce
The Seminar & Term Paper shall be based on various practical Exercises which, shall comprise of tutorial work, carry home tasks, debates, paper writing, case competitors group discussion, week and conferences and surveys, management games, role-plays, workshops presentation, extempore
and prepared speeches, library assignments, company studies project assignment etc. The wiehgtage of these items will be announced by the teachers concerned in consultation with the Professor &Head/Dean, F.M.S. The plan for the semester will be announced separately. The topics of the selected shall be from all the subject that are being taught or any other general topic of academic importance. Marks may be awarded on the basis of total performance of the examinees, for which the scheme of examination and evaluation shall be notified by the Professor & Head / Dean, F.M.S. The evaluation is to be made internally out of 100 marks.
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M.B.A. – Second Semester
Paper No.: 207
Title: Comprehensive Viva-Voce
Max. Marks 100, Minimum Pass Marks: 40%
M.B.A. – Third semester
Paper No.:301
Title- E -Marketing & service Marketing
[Maximum Marks: Each Paper – 100, Written 80, Session : 20 Pass Marks : 40%]
UNIT-I Introduction to the Resources of electronic Marketing. Electronic Marketing Resources that can be integrated into the traditional marketing process. Value added uses and perception to the product and service of E-Commerce.
UNIT-II Marketing Planning for online Activities e-marketing mix elements of electronic Ps.
UNIT-III Electronic marketing implementation, Electronic marketing mix strategies. An introduction to the internet, various preparations in the process of electronic marketing and e-commerce. The future of online electronic marketing resource, Ethics of Electronic marketing, long term marketing relationship, securing on the E-marketing site.
UNIT-IV Services; Service Sector and Economic Growth, Service Concept, Characteristics and Classification of Service, Challenges in Service Marketing, Applications of Service Marketing: Marketing of Financial, Hospitality, Health, Educational and Professional Services, Marketing for Non-Profit Organizations, Creating and delivering services: Planning, design, development and delivery of services. Product support services. Relationship Marketing concept, process and importance.
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M.B.A. – Third semester
Paper No.:302
Title: Sales Management & Distribution Management
[Maximum Marks: Each Paper – 100, Written 80, Session : 20 Pass Marks : 40%]
UNIT-1 Introduction: definition, objectives, Functions and classification of sales management, setting under the marketing concept interdependence of salesmanship and advertising. The sales organization : purpose principles and policies of sales organization, setting up of the sales organization structure, planning of the setting factors.
UNIT-II Sales forecasting sales strategies and policies determining the size of the sales force, sales territories, routing and scheduling, controlling the selling effort sales budget and budgeting procedure quota setting and administration.
UNIT-III Management of sales force : personnel problems of sales Management, recruiting and selecting training and development motivating salesmen, sales meetings and compensating sales personnel, evaluating and supervising salesmen.
UNIT-IV Distribution : Design distribution channel, management of channels and cooperation, conflict and competition, vertical and Horizontal marketing systems. Objectives, order processing, warehousing inventory, transportation organizing for physical distribution trends in distribution: customer oriented supply chain, and internet as a medium for order processing.
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Major Specialization : Marketing Management
M.B.A. – Third semester
Paper No.:603
Title: Consumer Behaviour & Brand Management
[Maximum Marks: Each Paper – 100, Written 80, Session : 20 Pass Marks : 40%]
UINT-I Introduction: the application of consumer principles to strategic marketing, consumer Research. Consumer psychographics. The nature of consumer Attitudes: structural models of attitudes, the measurement of attitudes. Social class and consumer behaviour: the measurement of social class. Lifestyle profiles of the social classes. The influence of culture on consumer Behaviour : characteristics of culture. The measurement of culture. Personal influence and the opinion leadership process: measurement of opinion leadership.
UNIT-II consumer decision making: four views of consumer decision making – Economic man, passive man, cognitive man, emotional man, A model of consumer decision-making. Comprehensive models of consumer decision making: Nicosia model, Howard-sheth model, Engel-Kollat- Blackwell model. Sheth family decision making model. Battman’s information – processing model of consumer choice, sheth-Newman-Gross model of consumption values.
UNIT-III Diffusion of innovation : the process, the adoption process, A profile of the consumer innovator. Consumer behaviour Application for profit and non-for-profit service organization : the marketing of services. Marketing Ethics and public policy considerations: the social marketing concept, Ethics in marketing.
UNIT-IV Brand management : branding concept, brand identity, elements of branding, brand decisions, brand portfolio, creating brand : brand personality, brand image, brand equity, managing brand equity through brand loyalty, brand Awareness, perceived quality, and brand Associations, branding strategy, brand extension decisions, Evaluation of brands.
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Major Specialization : Marketing Management
M.B.A. – Third semester
Paper No.:605
Title: Advertising Management & Promotion management
[Maximum Marks: Each Paper – 100, Written 80, Session : 20 Pass Marks : 40%]
UNIT-I Introduction: Definition, Objectives, Functions and classification of advertising, Advertising as communication process : advertising versus other forms of mass communication, planning the communication programme, the communication mix, building of advertising programme : copy, strategy, message, Advertising appeals, AIDA concept.
UNIT-II Advertising media: general and special characteristics of different media, media planning. Advertising effectiveness: the rationale of testing advertising effectiveness through opinion recognition recall and inquiry tests and sales measures, measurement of printed media audiences.
UNIT-III Advertising agency: functions of a modern agency, functions of the advertising department and advertising manager, advertising organization. Advertising Budget: Approaches and methods for determining the size of the advertising budget, factors influencing the size of advertising budget, advertising budget procedure, implementation and control of advertising budget.
UNIT-IV Self- Regulation of Advertising – self Regulation by advertising media. Public Relations & sponsorship marketing, Events Marketing: Goods in Advertising “public” of public Relation, consumer Relations, Dealer Relation, Employee pulsation, modeling, Fashion show, shop Display, E-Advertising. Making of Advertisement Films. Sales promotion: Factors affecting sales promotion, type of sales promotion, sales promotion planning. Direct Marketing: Direct esponse advertising. Tele Marketing, Advertising on Internet.
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Major Specialization : Financial Management
M.B.A. – Third semester
Paper No.:702
Title: Merchant Banking, Financial Services and Mutual Funds
UNIT-I Origin of merchant banking, services rendered by merchant bankers, regulation of merchant banking Activity.
UNIT-II pre-issue Management : preparation of prospectus, coordination, marketing, underwriting Activity.
UNIT-III Rating Agencies – CRISIL, ICRA, CARE; Depositories –NSDL : venture capital development of institutional financing –IDBI and ICICI.
UNIT-IV Mutual Funds – meaning and concept, investment Trust companies v/s mutual funds and unit trusts; unit trust of India; SEVI’s Regulations. Types of fund; open End funds; off-shore funds.
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Major Specialization: Financial Management
M.B.A. – Third semester
Paper No.:705
Title: Security Analysis & Portfolio Management
UNIT-I Savings: investment; speculation; types of Risks; measuring risks; variances; risk free rate of return; risk/return trade off; market equilibrium. Portfolio construction; diversification of portfolios; traditional Vs/modern theories of portfolio analysis; capital Asset pricing model (CAPM);Beta v/s CAPM; Capital market line; securities market line.
UNIT-II Utility of Wealth; portfolio combinations; opportunity sets; efficient frontiers; portfolio mix and risks; the efficient market; asset allocations and dynamic hedging, equity research fundamental analysis and country, industry , company; stock selection. Top Down V/s bottom up approach; fundamental V/s technical Analysis; technical Analysis – dow theory; wave theory; Fibonacci golden section; Relative strength analysis.
UNIT-III Instruments for issue of capital; stock Exchange; prospectus; offer of sale, SEBI guidelines on public issues.
UNIT-IV Stock market- operations, functions, trading and settlement, national clearance and depository system, over the counter Exchange of India (OTCEI), national stock exchange (NSE).stock Holding cooperation of India limited (shcil), central depository system.
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Major Specialization : HUMAN RESOURCE MANAGEMENT
M.B.A. – Third semester
Paper No.:1002
Title: Organisation Development
[Maximum Marks: Each Paper – 100, Written 80, Session : 20 Pass Marks : 40%]
UNIT-I Introduction: Definition, Nature of Organisational Development; Organizational Effectiveness; Management of Change, Change Agents.
UNIT-II Underlying Assumptions of Organisational Development; Operational Components of OD; Action Research Model in the process of OD.
UNIT-III Team building Interventions; Inter-group interventions; Personal, Interpersonal and Group Process interventions.
UNIT- IV Comprehensive interventions; Structural interventions
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M.B.A. – Third semester
Paper No.:1005
Title: Labour Legislattion
[Maximum Marks: Each Paper – 100, Written 80, Session : 20 Pass Marks : 40%]
UNIT-I 1. Factories Act 1948 2. Provident fund and Miscellaneous provisions Act 1952
UNIT-II 1. Trade unions act 1923
UNIT-III 1. Workmen compensation Act 1923 2. Employee State insurance Act 1948,
UNIT-IV 1. Minimum Wages Act 1948, 2. Payment of Bonus Act 1965
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Major Specialization : Marketing Management
M.B.A. – Fourth semester
Paper No.:401
Title: Strategic Management
[Maximum Marks: Each Paper – 100, Written 80, Session : 20 Pass Marks : 40%]
UNIT-I Introduction to Business Policy And strategic management : Introduction to business policy as a discipline, the nature of business policy, importance of business policy, purpose of business policy, objectives of business policy. Conceptual Foundation in Business Policy: understanding strategy, Defining Strategy, Levels At which strategy operates, types of planning systems. An Overview of strategic Decision making-pattern of Strategic management.
UNIT-II Mission and purpose, business definition ad objectives: mission and purpose, business definition , objectives and goals.
Environmental Appraisal : concept of Environment, components of Environment, Environment Appraisal :concept of Environment components of Environment, Environmental Scanning, Appraising the Environment.
Organisational Appraisal: Dynamics of internal environment, organizational capability factors, consideration in organizational Appraisal, Methods and techniques used for organsiational Appraisal, structuring organizational appraisal.
Strategic alternatives, Grand strategies; modernization strategies, diversification and integration strategies, merger, takeover and joint venture strategies, turnaround, dis-investment, and Liquidation Strategies, combination Strategies.
UNIT-III Strategic choice: Process of Strategic choice, corporate portfolio analysis, industry, competitor and SWOT Analysis, subjective factors in strategic choice, contingency strategies, Strategic plan.
Activity Strategies : interrelationship between formulation an implementation, issues in strategy implementation, project implementation procedural implementation , Resource Allocation.
UNIT-IV Behavioural implementation : leadership implementation, corporate culture, corporate politics and use of power, personal values and Business Ethics, social Responsibility and strategic Management.
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M.B.A. – Fourth semester
Paper No.:604
Title: International Marketing
[Maximum Marks: Each Paper – 100, Written 80, Session : 20 Pass Marks : 40%]
UNIT-I Trading Environment: Framework, basis of international Trade – Foreign Trade and Economic Growth. Recent Trends in world Trade – WTO, IMF, world bank – Forms of Economic groupings – Major Regional Economy Groupings.
UNIT-II Indian Foreign Trade : Indian Trade policy – Recent Trends is India’s Foreign trade Institutional infrastructure for export Promotion in India.
UNIT-III Identification of foreign Markets : product planning for exports. Export pricing – market Entry and overseas distribution system – promotion promoting products internationally.
UNIT-IV OVERSEAS MARKET Research : Marketing plan for exports – new techniques in international marketing international subcontracting, joint ventures, counter trade Arrangements. Multinationals. Export documents and procedure.
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Major Specialization : International Finance
M.B.A. – Fourth semester
Paper No.:401
Title: Strategic Management
[Maximum Marks: Each Paper – 100, Written 80, Session : 20 Pass Marks : 40%]
UNIT-I Introduction to Business Policy And strategic management : Introduction to business policy as a discipline, the nature of business policy, importance of business policy, purpose of business policy, objectives of business policy. Conceptual Foundation in Business Policy: understanding strategy, Defining Strategy, Levels At which strategy operates, types of planning systems. An Overview of strategic Decision making-pattern of Strategic management.
UNIT-II Mission and purpose, business definition ad objectives: mission and purpose, business definition , objectives and goals.
Environmental Appraisal: concept of Environment, components of Environment, Environment Appraisal :concept of Environment components of Environment, Environmental Scanning, Appraising the Environment.
Organisational Appraisal: Dynamics of internal environment, organizational capability factors, consideration in organizational Appraisal, Methods and techniques used for organsiational Appraisal, structuring organizational appraisal.
Strategic alternatives, Grand strategies; modernization strategies, diversification and integration strategies, merger, takeover and joint venture strategies, turnaround, dis-investment, and Liquidation Strategies, combination Strategies.
UNIT-III Strategic choice: Process of Strategic choice, corporate portfolio analysis, industry, competitor and SWOT Analysis, subjective factors in strategic choice, contingency strategies, Strategic plan.
Activity Strategies : interrelationship between formulation an implementation, issues in strategy implementation, project implementation procedural implementation , Resource Allocation.
UNIT-IV Behavioural implementation : leadership implementation, corporate culture, corporate politics and use of power, personal values and Business Ethics, social Responsibility and strategic Management.
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M.B.A. – Fourth semester
Paper No.:704
Title: International Finance
[Maximum Marks: Each Paper – 100, Written 80, Session : 20 Pass Marks : 40%]
UNIT-I Financial Management in a global context, recent changes in global financial markets. The Business of payments, components & Balance of payments, deficit & surplus.’
UNIT-II The international monetary system, introduction, IMF, European Monetary system (EMS), economic & monetary union(EMU).
UNIT-III International financial markets & Euro markets, an overview of the major instruments, multilateral financial instruments, international financial instruments, international financial instruments, International equity markets.
UNIT-IV The foreign exchange markets, structure of the foreign exchange markets, currency & internal rate, future contracts, markets & the trading process.
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Major Specialization : Human Resource Development
M.B.A. – Fourth semester
Paper No.:401
Title: Strategic Management
[Maximum Marks: Each Paper – 100, Written 80, Session : 20 Pass Marks : 40%]
UNIT-I Introduction to Business Policy And strategic management : Introduction to business policy as a discipline, the nature of business policy, importance of business policy, purpose of business policy, objectives of business policy. Conceptual Foundation in Business Policy: understanding strategy, Defining Strategy, Levels At which strategy operates, types of planning systems. An Overview of strategic Decision making-pattern of Strategic management.
UNIT-II Mission and purpose, business definition ad objectives: mission and purpose, business definition, objectives and goals.
Environmental Appraisal: concept of Environment, components of Environment, Environment Appraisal :concept of Environment components of Environment, Environmental Scanning, Appraising the Environment.
Organisational Appraisal: Dynamics of internal environment, organizational capability factors, consideration in organizational Appraisal, Methods and techniques used for organizational Appraisal, structuring organizational appraisal.
Strategic alternatives, Grand strategies; modernization strategies, diversification and integration strategies, merger, takeover and joint venture strategies, turnaround, dis-investment, and Liquidation Strategies, combination Strategies.
UNIT-III Strategic choice: Process of Strategic choice, corporate portfolio analysis, industry, competitor and SWOT Analysis, subjective factors in strategic choice, contingency strategies, Strategic plan.
Activity Strategies : interrelationship between formulation an implementation, issues in strategy implementation, project implementation procedural implementation , Resource Allocation.
UNIT-IV Behavioral implementation : leadership implementation, corporate culture, corporate politics and use of power, personal values and Business Ethics, social Responsibility and strategic Management.
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M.B.A. – Fourth semester
Paper No.:1004
Title: Human Resource Development
[Maximum Marks: Each Paper – 100, Written 80, Session : 20 Pass Marks : 40%]
UNIT-I HRD : Concept, systems and sub systems, goals; Quality of work life; Quality Circles; counseling; definition types of counseling, objectives.
UNIT-II Performance Management: concepts, motivation and performance, analyzing and improving performance, methods for improving organizational performance – balance score card, bench marking, total quality management, knowledge management.
Reward system: objectives of compensation and reward system, designing reward system
Career planning & development: concept of career, career transitions and choices, career anchors, career problems, organizational strategies for career development.
UNIT-III Collective Bargaining; workers participation in management : concept, works Committee, joint management council, shop councils, joint councils.
India and international Labor Organisation: objectives of ILO, structure of ILO, impact of ILO on Indian labour issues.
UNIT-IV Voluntary Retirement scheme; national Renewal Fund; management workforce diversity; international HRM: Staffing, training, compensation; HRD in Indian industry: strategies and experiences.